ConfidentialA creative cultural center built for makers.
Social clubs are beautiful. They’re not built to work in.
Today’s social clubs are designed around aesthetics and hospitality — not around what a creative professional actually needs to get work done. They’re built for someone who has a 9-to-5 and wants a nice place to have a drink after.
They’re not built for the creative entrepreneur, the freelance director, the working artist — people whose job is creativity.
If your work is creative, there’s nowhere designed for you to actually do it.
Creatives don’t need a nicer lounge. They need infrastructure.
- A place to work you can book.
- Professional-grade production space.
- Equipment on demand instead of a rental house across town.
- A community of people who are actually making things — not just showing up to be seen.
No one has built a membership that’s a real workspace and a real creative production studio in one place.
PLAYE Campus
The first physical PLAYE location: a creative cultural center for the arts. One membership gets you a place to work every day, and the studio infrastructure to make whatever you’re working on.
Work here. Make here.
A real place to work, every day
- ✳60 professional desks: monitor, keyboard, and headphones at every seat, booked in real time
- ✳Communal shared tables for laptop work and casual collaboration
- ✳A seat when you need one.
Three studios. Real production infrastructure.
Film & Photo Studio
- —Full production space with a built-in white cyc
- —In-studio set-build area for video shoots
- —4 dedicated workstations
- —On-demand equipment vending — rent gear by the piece, no separate rental house needed
Music Studio
- —Professional space to write, record, and produce
- —4 dedicated workstations
Flex Art Studio
- —Painting, sculpture, ceramics, collage, zine-making
- —On-demand materials and equipment through the same vending model
A campus, not just a coworking space
- Live jazz evenings — ambient programming for members working late, with select nights ticketed as public events for added revenue
- Creative workshops — member-led and open to the public
- Member club nights — dancing, hanging out, late-night social
- Screening space for filmmakers — members present their own work to the community
- Member-hosted parties and performances
- Industry panels
- Event rentals for brands
- Afterschool creative workshops for students from schools around the city
A front door for the neighborhood
Beyond the revenue, this is what turns PLAYE Campus into a neighborhood fixture instead of a private box — foot traffic and visibility without opening up the membership itself.
400 members. Vetted, not sold.
Three ways in.
Every tier gets you into the community. What changes is access.
- ✳Access to workshops, screenings, industry panels, and member club nights
- ✳Studio and amenity spaces bookable à la carte — same rate as General Access
- ✳Community, not desk access — this is the entry point into the culture
- ✳Everything in Community
- ✳Desk access whenever one is available — booked in 3-hour windows, 60 workstations total
- ✳Studio and amenity spaces bookable à la carte — same rate as Community
- ✳Everything in General Access
- ✳Priority desk booking, first in line when demand is high
- ✳Studio/amenity time included, not billed à la carte (e.g. two amenity passes per week)
Desks and studio/amenity spaces are booked through the app, like reserving a spot in a workout class — real-time availability, no front-desk coordination. Desks book in 3-hour windows; studios and amenity spaces book in 2-hour windows.
Six revenue streams, built to work independently of each other
Stabilized annual revenue, at full 400-member occupancy.
Operating expenses (annual): ~$1,500,000 — rent, staffing, equipment, utilities/insurance, marketing, G&A.
Net operating income at stabilization: ~$883,000/year (~37% margin). Full assumptions in appendix.
We’re not starting from zero.
Since 2023, this team has run a creative agency producing branded content and campaigns for Google, Ford, Toyota, Covergirl, LinkedIn, Whole Foods, New Balance, and Drew House, Justin Bieber’s fashion label: real budgets, real deliverables, real brand relationships, years before PLAYE Campus existed as a concept.
PLAYE Campus isn’t a bet on whether this team can sell and deliver creative work. That part’s already proven. It’s a bet on what happens when that same capability has a building, a bench of vetted talent, and production infrastructure behind it.
The membership was never just about desks.
PLAYE Campus doesn’t just house working creatives: it puts them to work. When a brand comes to us with a production to execute, we don’t have to go find a crew. It’s already here: vetted members, dedicated studios, equipment on demand, all in the same building.
Members get paid to work on real client productions. PLAYE Campus becomes more than a workspace . It becomes the production engine behind it.